Sweden’s plucky crimson-haired songstress Noonie Bao (whose real name we can’t reveal) is back again with her latest video single for “The Game”. Directed by Nikeisha Andersson and spanning just a little over two-and-a-half minutes, the redhead appears immaculately dressed in the video everything from suits and sequins to wedding white. Moving alone to the quirky plunk of the track, Noonie’s vocal gymnastics spring along to her lyrics of disillusion and regret in an almost sarcastic manner.
To coincide with the release of her record “I Am Noonie Bao” released on Halloween day, “Bodywork Lover” is flame-haired songstress Noonie Bao’s latest release. As she explained in our interview with her earlier this year, a “Bodywork Lover” as Noonie explains, “… is someone you meet only on the weekends when youre beautiful, dressed up, and a sexy dancer. Someone that doesn’t fit your Monday morning.” The video directed by Montauk’s Victor Holmberg has Noonie dressed up in her best faux-furs busting some very unique dance moves as her honey-tinged vocals and heavy stutters accompany the clunky melody of “Bodywork Lover”. Albeit a tad awkward at times, the Bao’s carefree attitude and “fearlessness” is a refreshing often so frequent pop pretentiousness seen these days.
Based from Atlanta, Georgia but originally from the northerly city of Ryssbält, Sweden by the Finnish border just above Luleå, Blänk is the result of three bored youngsters Klas, Lina and Simon delving into the worlds of deep house, hip-hop and pop music. Splitting their time between the urban chaos of Atlanta and the relative quiet of Sweden, Blänk’s latest single “Do This Thing” features up-and-comer Noonie Bao who appears in duet with vocalist Lina Öhman. With its repetitive and somewhat annoying yet catchy chorus and soft, seductive vocals, “Do This Thing” reflects on the band’s deep house/self-proclaimed “Eurotrash” influences. As for the video I’m a bit lost on its meaning, with Lina and Noonie tangled in an awkward straightjacket and later dancing around in florescent paint.
Noonie Bao, the flame-headed songstress from the city of Stockholm recently took a plane to New Delhi earlier this year for her second video and single “Do You Still Care?” to attend the Holi Festival. To be as brief as possible, Holi is a Hindu festival celebrating the coming of spring in what can simply be described as throwing handfuls of colorful pigment at each other. Filming Noonie’s latest, director Mats Udd, despite a generally good impression of India described the event as not very tourist-friendly and a “war zone” at times. Despite the chaos of having your camera equipment covered in colorful dust and powder, the video manages to capture more tender moments like Noonie painting the faces of kids and elderly women. With its plucky little piano beat, the occasional pan flute and Noonie’s fragile and vulnerable voice, it’s a humbling video that so well suits the motif of the song.
In the southern island of Sodermalm in Stockholm, PSL films a short little clip of Noonie Bao and her drummer playing an intimate performance of track “In Your Heart”. Nothing more, nothing less just Noonie and her drummer playing a soft, delicate performance of the song.
Newcomer Noonie Bao recently appeared on TV4’s morning news show Nyhetsmorgon to perform a couple of songs including her single “About to Tell” as well as other tracks “Give Me Time” and “In Your Heart”. Also included is a short segment of Noonie talking about playing in David Lynch’s club Silencio in Paris as well a short story about her nickname/stage name Noonie Bao. Take a look below at Noonie’s sessions:
Just a few days ago we interviewed Noonie Bao about her upcoming release “About to Tell”. While the song’s radio edit relies heavily on Oriental instrumentation, Noonie Bao’s simplistically shot video for single “About to Tell” is decidedly minimal with just Noonie alone in the studio on the piano channeling her Stevie Nicks flavored vocals. Also of note and included below are the heavily-spliced hip-hop and dubstep remixes by Dante Kinnunen and Juuso Pikanen respectively. Check out the video of “About to Tell” from PSL below:
We open off our first interview of the year with newcomer Noonie Bao. Recently signed by Swedish-indie label Hybris, Noonie Bao whom has previously worked before as a songwriter for Tove Stryke under the alias 2ManyFreckles has been named by many in the Swedish music industry as one to watch. Read our interview with the crimson-haired protagonist below as we talk to her about her dreams, aspirations and her nomadic life abroad.
January 26, 2012
Photo: Severus Tenenbaum
Words by Peter Quincy Ng
Hey Noonie how are you doing? How’s Paris? You’re back again what draws you back to Paris this time?
Paris and I have developed a close relationship over the last couple of years. I used to work in a studio at Rue Jean Jacques Rousseau when I was younger, and I’ve been coming back since then but since Paris now also seems to appreciate my music I’m back to perform and it feels great.
And how was playing in your favorite city Paris at the exclusive David Lynch venue Club Silencio back awhile ago?
It was amazing to play there, I’m a big fan of Lynch.
So it looks like we should be expecting big things from you in the coming year. So far I’ve heard about a record deal and your debut album, a music video by Nikeisha Andersson and some live sessions via director Mats Udd?
Album release, videos and other crazy things will happen in 2012. I’m very excited!
…And you’re producing this album entirely by yourself? Well you are a producer in your own right aren’t you? Tell us about having that sort of musical control.
When I write a song I hear the whole production in my head. I see a movie in my head and have to create the perfect soundtrack to it. Besides working alone, I’ve also been working with my best friend Lotus.
This isn’t the first time you’ve produced before as you’ve produced under the alias 2ManyFreckles for Tove Styrke. What’s it like producing for someone like Tove Styrke versus producing your own record?
When I work with other artists its about their feelings and emotions. My music is all about me and what I feel inside.
I absolutely loved your demos, but speaking of feelings and emotions I’m not quite sure what a “Bodywork Lover” or get the idea behind it.
Bodywork lover is someone you meet only on the weekends when youre beautiful, dressed up, and a sexy dancer. Someone that doesn’t fit your Monday morning.
Nice (laughs). Well you learn something new everyday don’t you? Let’s just say I’ve had a lot of Monday mornings lately.
Growing up in a musical family, music was always an integral part of your life. During your childhood you’ve spent quite some time abroad doing some musical soul-searching moving between Sweden, Switzerland and then Paris. Tell us a little about your upbringing, your childhood abroad and why you never rebelled against your musical upbringing and decide to become an accountant.
I’ve been a music nerd ever since I grew up. Quitting school and focusing on my music felt all natural. I’m happy that my parents supported me, but I guess they had no chance to change my mind anyway. The freedom to create music and to travel will always be the most important thing to me.
Noonie Bao covering James Fauntleroy’s “Jumper”
Digging up some old youtube videos I found your first video back in 2008 for “Know Your Name” among some more recent covers of James Fauntleroy. R&B has obviously been a huge influence on your musical style and sound, tell us a bit more about your musical influences and what you find so inspiring about Fauntleroy.
I’ve always been into folk music, the melodies and the melancholy is still a huge inspiration. I get the same feeling in my body when I listen to James Fauntleroy’s songs. He plays with the words and melodies like it’s the most natural thing ever (and) same with Van Morrison who also is a huge inspiration vocal-wise.
You’re a fascinating yet mysterious young woman. Might I ask why you prefer to work under an alias either as 2ManyFreckles or perhaps Noonie Bao? Does the idea of fame bother you? Do you prefer anonymity? What is the power of developing an alias or perhaps an alter-ego?
Even though my music is like sharing my diary I want to keep some parts of my life private. Maybe its a way of protecting myself from the scary part of sharing my thoughts and emotions with others then myself. It’s a big step for me to share my music with everybody and im looking forward to it, but even if I was alone in this world I would still write songs and work in the studio everyday.
You’ve established a persona under 2ManyFreckles and now Noonie Bao will represent a new stage of your life. How do you want the world to view Noonie Bao and her music?
I want people to feel something, I’ve been crying, dancing and laughing during the process of this album and I hope that people will feel this when they listen.
Anything other than music that we should know about Noonie? Any superpowers?
I’m a great tennis player. If I wasnt a musician I would be the next Serena.
Awesome maybe you can take on ceo’s Eric Berglund some day who is a big fan of tennis. Thanks for the interview. I just know this year is going to be a great on for you. All the best!
Thank you. All the very best!
Noonie Bao’s debut album “About to Tell” is out tomorrow on Hybris Recordings. Check out her live performance of “About to Tell” Belgium’s VRT Radio below: